Through
this brief I have improved my skills in working for a real life client, even
though I didn’t have actual interaction with the brand I was still creating
something that was for a company that I hadn’t specifically created for the
brief. Because of this I really had to think about what the brand stood for and
their current collection of products. Thinking of this influenced a lot of the
decisions I made especially in regards to the designing of the logo. I also
developed my laser cutting skills by using it for different tasks such as the
cutting out of packaging and also experimenting with new materials like the
velvet.
My
research for this brief circulated around getting to know the brand so that I
could produce the most relevant outcomes, as I wanted something that could
instantly be recognised. I also looked at general shop paraphernalia to get an
idea of what gift options I would need to create and also more innovative ways
of doing it that would be more interactive and memorable for the audience.
After my initial designs I felt the aesthetics could be developed further so my
research flowed on to looking at more luxury brands and what techniques they
use to have that association.
I
think a strength for this brief would be development and experimentation. The
logo went through quite a few options before I was happy with the end outcome
and I really enjoyed the development process. I think I did this more than
normal due to the fact it was for a real company. I also enjoyed experimenting
with new materials such as the velvet, in regards to the laser cutting and how
I could incorporate it into the product format. Such as the layered labels etc.
I
think some weaknesses within this brief could be that I could have
extended it slightly further by producing mock-ups of the shop itself. I
also feel the photography could have been improved by taking shots of the
products in context so that it was easier to understand.
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