During
this brief I improved my illustrational skills and creating recognisable
characters. Before this I had never really hand drew initial designs and had
gone straight to a digital approach. However I felt that not skipping this step
was extremely valuable and gave the illustrations a more personal and quirky
appearance. It was fun creating characteristics for the individuals that would
make them recognisable in different settings. I also learnt how to transfer
these characters into scenes that could be repeated.
I
began this brief by conducting primary research into Cath Kidston, I did this
by visiting the store so I could get a better idea of the products in context.
The aesthetics of the brand became clear as I could clearly see the use of
colour. Even things like the interior suggested the vintage theme. I also
looked in detail to current prints and the visual style as well as research into
my medieval theme. As illustration was something I am still developing I also
looked into the work of illustrators and I feel it gave me a lot of
inspiration.
A
strength from this collection is the very consistent aesthetic across colour palette
and illustration style oof the characters. I think it is clear that everything
belongs together and I could see it all sitting successfully together within a
shop environment.
I
think a weakness of this project is that it doesn’t have an extremely strong
visual aesthetic of Cath Kidston. I tried to replicate their iconic style but
it was difficult to get the hand painted look as I don't have skills within
this area. If I had more time I would have spent longer trying to find ways to
product the correct aesthetic.
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