Monday, 3 March 2014

Champneys - Self Initiated Crit Two.

Today we returned to the crit that we organised last week, we were excited to show what we had done since the last meeting as we felt we had progressed a lot. Less people were here today so it went a lot quicker but we still got some really valid and helpful feedback.


  • Marbling has been really successful and it also links strongly with the sub brand name.
  • Taking an approach that isn't floral will really help the brand to stand out.
  • The strongest web design would be the one with the patterned panels down the side.
  • Look at other companies that have sub brands, not necessarily within the industry we are looking at. For example channel 4 with e4 etc.

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