I
feel like my new branding has improved a great deal from my previous designs
and it is more appropriate for my current practice. I began the process by
reviewing what I had previously done. I analysed what I did and didn’t like and
made a list of the things I could do to improve it. For example adapt the
colour scheme, experiment with processes, look at alternative layouts for my
business card and cv and create a larger range of products including postcards
and a live website. I felt like doing these things has led to a more
professional end outcome.
For
research I looked at examples of other peoples personal branding, from these
pieces I like the bold use of colour and lettering. I also looked at the type
of products that were involved in these collections, from business cards to
cv’s, websites and extra material. I also wanted my cv to be more creative and
exciting to look at but I was unsure how to do this and still achieve a
professional finish. From my research I saw that adding colour was quite a
frequent technique that added a simple point of interest. Info graphics were
also popular and I liked the more subtle versions. Due to wanting to have
triplex cards I researched into the process and ways that I could craft it
myself.
I
feel a strength from this project is how consistent the end products are. This
is due to the constant colour scheme and the continued use of the vinyl
stickers. I also think because of the vinyl and the triplex layers the
collection has become more memorable.
Something
I could have done to improve the finish further would have been to get
everything printed professionally, therefore having a spot varnish rather than
the sticker. However I feel what I have done is suitable for what I need it for
at the moment.
