Showing posts with label Final Boards. Show all posts
Showing posts with label Final Boards. Show all posts
Tuesday, 20 May 2014
Monday, 19 May 2014
Sunday, 18 May 2014
Saturday, 10 May 2014
Cosmetics Brand - Evaluation.
During
this brief I improved my packaging skills, it is something I have worked with
quite a lot this year so I wanted to take my outcomes up a level. I decided to
make the boxes slightly interactive and more exciting to interact with. To do
this I created a patterned sleeve that could be slid on and off of the main
box. This sleeve also has a cut out which enables the bottom layer to show
through and breaks up the patterned area with a block of colour. I feel that
these elements would really help the brand to stand out. I also improved my
mock up skills, due to not being able to construct the exact makeup pots and
bottles that I would have liked. I am really happy with the results and feel
they look realistic.
My
research started with primary investigations, as I wanted to see what the
competition would be and gain knowledge on what information I would have to
include on the packaging. I also investigated more creative makeup packaging to
give a more bespoke finish to my own collection. As well as the packaging
aspect I also needed to gain inspiration for the pattern design, I gathered my
own photography of flowers for some primary research as well as current floral
print designs, I feel like this helped when composing my pattern.
A
strength I feel for this is the consistency of the product and outer packaging.
I really like the combination of the blue and crisp white and how the products
have a slightly clinical appearance, I feel this is needed to due the decorativeness
of the outside. I also think a shelf of all white products would create a lot
of impact.
I
think a weakness is that I could have produced more promotional material and
even things like shop displays and signage. This would haver really extended
the collection and brought it full circle.
Thursday, 8 May 2014
Friday, 2 May 2014
Sunday, 30 March 2014
Thursday, 20 February 2014
Saturday, 25 January 2014
Thursday, 12 December 2013
Wednesday, 11 December 2013
Sunday, 17 November 2013
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