To start I briefly talked through the work I have done so far and the design direction I have been taking this year. And then moved on to speak about what I'm doing currently and in particular the Champney's brief. I spoke about our main idea behind the sub brand and how this has influenced our design decisions. One aspect I did want feedback on was how we could promote our brand further to the target audience and get them more familiar with it.
- The aesthetics work really well with the audience we our aiming for and give a luxury feel.
- One way to promote the brand further would be to create even small samples that could be handed out on the street or within magazines.