Elmwood - Interim Crit.

Recently, Steph from Elmwood visited the studio to do an interim crit for this brief to discuss peoples initial ideas and progress. Here was my feedback:

• Funfare idea is strong and quirky, definitely something that people will remember
• The idea of bumper cars could be associated with dangerous driving
• Pair with  a slogan that cancels this out
• Funfare - without the bumps?
• Theme of the funfair could be pushed a lot further
• Look at more products associated with the fair
• Use of language
• Design aspects like typography and colour