Wednesday, 5 March 2014

Personal Branding - Personal Branding Research.

It has been said that it is very difficult to brand yourself as it feels like nothing ever sums up who you really are, so I had a look at some current examples to gain some inspiration. I really liked the use of bold colour and lettering as I think it is a solid way to make an impact. I also looked at the type of products that were involved in the collections, from business cards to cv's, websites and extra material.



























































Tuesday, 4 March 2014

Champneys - Vacuum Forming.

For our sample box packaging we want to create a plastic mould that our glass bottles could slot into. We took this idea to the workshop and were told to create a simple plan that illustrated the dimensions of everything. We were really happy with the wooden mould that was created and the structure was exactly as we had imagined.





The next step was to go to Vernon St to get the plastic vacuum formed as they had the clear material that we wanted. It was really interesting to see the process and the fast speeds that it could do it. Once this process was finished we had some slight difficulty removing the wood block as it was a very tight fit.



Once this stage was completed we then trimmed off the excess plastic and also cut off some of the height as it was quite tall and also some of the bottom corners of plastic had begun to crack from trying to remove it from the wood. We are really happy with the end results and proud that we tried this new process that was initially quite daunting.


Champneys - Product Guidebook Designs.

As a supplement to the sample product pack we have created this informative set that will give the consumer all the information they will need. We feel that this will be beneficial as this younger audience may feel quite daunted and intimated on what to use and may have limited knowledge on what will be personally beneficial for them. These cards give a description on what the product itself does and also what the ingredients themselves are good for. We decided to use this strip of pattern design as it helps to frame the information and also links with what we plan to do with the website.




Champneys - Product Finalisation & Research.

Here is some research into how the ingredients and scents we have just can benefit skin, nails, hair and face.  

"Heads Up" aloe and papaya hair mask

Aloe
  • Plant of immortality
  • Kills bacteria
  • Heals bruises
  • Reduces tissue Damage
  • Makes feet soft
  • Helps rashes
  • Reduced Outbreaks
  • Increase the speed of hair growth
  • Keeps hair smooth
  • Reduces dandruff

Papaya
  • Helps prevent acne 
  • Soothes the skin
  • Helps burns and scars
  • Contains vitamins A and C


"Facetime" avocado and basil face mask 

Avocado
  • Helps moisture levels 
  • Reduces red skin
  • Prevents damage to skin cells
  • Fights ageing
  • Contains collagen that improves elasticity 

Basil
  • Stress relief
  • Shiny hair
  • Helps eczema and acne
  • Helps scars
  • Creates an even skin tone
  • Removes dark spots
  • Relieves itching



"Salt and Pamper" jasmine and dragon-fruit salt scrub 

Jasmine
  • Relaxing and decreases heart rate 
  • Helps muscle pains
  • Fights bacteria
  • Softer skin
  • Balances moisture, naturally reducing dryness
  • Fades scars and stretch marks

Dragon-fruit
  • Contains vitamin C
  • Helps acne
  • Fights acnes
  • Glowing skin
  • Good for coloured hair



"Pressures On" lavender and chamomile massage oil

Lavender
  • Reduces anxiety, insomnia and depression
  • Pain relief
  • Helps prevent menstrual cramps
  • Helps improve asthma
  • Stops inflammation
  • Helps prevent acne
  • Prevents headaches and fatigue

Chamomile
  • Reduced insomnia
  • Contains antioxidants
  • Is moisturisng and cleansing
  • Prevents skin irritation
  • Fights acne and break outs
  • Helps with eye puffiness
  • Brightens blonde hair


"Nailed it" mint and cucumber nail and hair cream

Mint
  • Good for acne
  • Inflammatory
  • Softens skin
  • Helps cracked heels
  • Removes odour
  • Prevents blackheads
  • Controls oiliness
  • Relieves headaches
  • Strengthens nails

Cucumber
  • Fades dark circles from eyes
  • Reduces puffy eyes
  • Fades freckles
  • Improves complexion 
  • Opens pores
  • Prevents cellulite



"Soft Spot" honey and almond moisturiser

Honey

  • Cleansing and soft
  • Prevents acne
  • Boosts complexion
  • Opens pores
  • Contains antioxidants
  • Rejuvenates skin
  • Absorbs and retains moisture
  • Hydrates to keeps skin fresh and supple

Almond

  • Contains vitamins A,B and E
  • Reduces eyes circles
  • Retains moisture levels without blocking skin
  • Good for extremely dry and irritated skin
  • Removes impurities and dead skin cells
  • Makes hair long and healthy
  • Makes nails healthy and strong
  • Dandruff 

Champneys - Label Development.

Once we started to apply our label designs to the bottles we found that the composition wasn't suitable for the small scale and that it needed to be condensed. To tidy it up we removed the italic style as we felt it was unnecessary and made the label harder to read. We also centred type as it was more effective in a square layout.