Tuesday, 8 October 2013

Brabantia - Brand Research.


Everything today is increasingly 'disposable'.
Buy something, it breaks.
Replace it, use it, throw it away.
Short lived, dispensable, consumed in an instant, quickly replaced.
There's no end to the cycle of having it now and new, over and over again.

We challenge this...

We put all our expertise into developing solid, reliable products that are made to last. A longer life, and a continuity of use. We design products for the present, but with an eye to the future - products that will contribute to your home, and the way you live your life - for many years to come.
Our ambition is simple: to develop solid household products that retain their beauty and performance for up to 20 years.


It all began in 1919. 15 people and a small factory in the Dutch town of Aalst. A traditional, family owned business, run by engineers and craftsmen.
And right from the start, good, professional workmanship has been the driving force behind our success.
Today, the skills and expertise that built the company are supplemented by specialists. Specialists in the latest materials and in computer aided design and manufacturing. Specialists who secure our position as one of Europe's leading suppliers of innovative household products.
Tomorrow? Well, who knows about tomorrow?
To us, the domestic items of tomorrow are what we are producing today.
Our products are developed to retain their beauty and performance for up to 20 years.
It is the promise of our products, it is the guarantee of our name: Brabantia, solid company.


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