Tuesday, 8 October 2013

Galina London - Brand Research.

Current Logo

This is Galina London's current logo which I don't think does much for the brand. To me it gives the impression of products associated with a teen market, which it definitely isn't due to the £100+ price tag. I also feel that the two typefaces don't work cohesively together as they are both quite strong styles. When creating my design I want a sophisticated feel, that also hints to the style of the brand that can be recognisable to the target audience.


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