Champneys - Label Design.

To help us define the visual route we would go down for our designs we started by looking at possible label designs for our products. We looked at our initial ideas for the names and selected our favourites. We wanted to continue with a similar aesthetic that Champney's already had so we used the bold capital type paired with the simple underline to separate aspects of the text. We incorporated speech marks as we felt that the names we had chosen had a conversational tone.